Have you ever sat down to research your next travel destination only to find a lack of adequate imagery? Images inform us in a way that words and descriptions cannot and we know for the majority of people, a series of bad images (or lack thereof!) on a hotel’s website or an Air BnB listing will make us navigate away and lose interest quickly. It can feel mysterious, low budget, or like they’re trying to hide something. It makes a potential guest feel insecure. People want to SEE and KNOW what they can expect. When we travel, we enter into a world of unknowns, which is really exciting. But at the end of a long travel day, nobody wants their place of rest to be a big question mark.
So how do you offer confidence and security to your potential guests that will translate into bookings? Virtual tours and high quality imagery. The data shows that you have 10 seconds to capture your viewers attention and that you must then hold your viewers attention for at least 30 seconds to prompt them to further engage in your website. Our virtual tour analytics show an average session duration of 1:38! People LOVE seeing. It informs them. Makes them feel secure and builds a level of trust. When a potential guest feels like they can trust you, they will book with you. You simply have to offer them the resources to feel secure.
Offering this idea of security and confidence is not limited to resort guests traveling for leisure. This same principle extends to those seeking out spa treatments, the best restaurant to eat in or the best place to host their next meeting or conference. Our virtual tours are widely loved and used by marketing teams to help showcase and sell meeting spaces. Floor plans and measurements are great informational tools. But when you combine them with images and particularly virtual tours, you are offering your potential client the greatest amount of information and allowing them to really step into your space and feel confident enough to book with you, giving you the edge over your competition.
We would love to help you build trust and security with your guests and clients. Please reach out to us by filling out our contact form and letting us know how we can serve you!